FAIR TRADE TOURISM

 At PMR Sustainability Services, we are committed to promoting responsible tourism and sustainable business practices. As an auditor for Fair Trade Tourism (FTT), Paul works with businesses across Southern Africa to assess and certify their sustainability efforts, ensuring they meet globally recognized ethical, social, and environmental standards.

There are many sustainability audit and certification programs available, but we chose to align with Fair Trade Tourism because its principles reflect our values—fair wages, community empowerment, environmental stewardship, and responsible business practices. This certification ensures that tourism actively contributes to both people and the planet.

Fair Trade Tourism is also endorsed by Travalyst, a global sustainable travel initiative backed by major industry players like Google, Booking.com, and Visa. Travalyst is working to create a clearer pathway for credible sustainability certifications, helping businesses align with emerging global standards.

With the EU Green Claims Directive set to require independent verification of sustainability claims, transparent and credible certifications like FTT are becoming increasingly important. By choosing Fair Trade Tourism, businesses demonstrate genuine sustainability commitments that help build trust with consumers and meet evolving international expectations.

Learn more about Fair Trade Tourism and its benefits at Fair Trade Tourism.

For inquiries about sustainability audits or consulting, feel free to contact me Here.